The case comes with some new and competitive features. Because it is designed by Apple, the $99 accessory also supports iPhone's signature Lightning connection cables and displays battery status on the iPhone lock screen. The flexible silicone case comes in two colors, white and charcoal gray, and is lined with microfiber.
But the case has also drawn its share of criticism. The bump on the back of the case seems a departure from Apple's trademark clean, attractive design, a reviewer at technology blog Engadget wrote. In addition to the "my-iPhone-ate-my-iPod bump," not all headphones are compatible with the case, wrote another blogger at The Verge.
And as The Wall Street Journal points out, similar third-party cases tend to have higher battery capacity at lower cost, with ancillary options like turning the case on and off. Writers at industry blogs like 9to5 Mac and CNET pointed out that if Apple just settled for a thicker phone with a bigger battery — like the 6S Plus — maybe users wouldn't feel deprived of juice in the first place.