In Continued Partnership with ScaleArc, Sazze Soars This Black Friday with Record Revenues

SANTA CLARA, Calif., Dec. 9, 2015 (GLOBE NEWSWIRE) -- Sazze, parent company to eCommerce sites including DealPlus, ShopLately, ProGrids, BlackFriday and Pocketly, reported significant traffic metrics and site performance this past Black Friday, with four million users running three million queries throughout the day. Sazze's Black Friday Survival Guide mobile application is among the top Apple Appstore apps for Black Friday, and DealsPlus also saw a significant increase in site use.

Sazze has worked with Scale Arc, the leading provider of database load balancing software, since 2012 to enable continuous website uptime and real-time visibility for its infrastructure. ScaleArc enables Sazze to successfully scale the component of its technology stack that had proven the hardest to scale – the database. ScaleArc also enables Sazze to distribute the database load and achieve database failover that doesn't interrupt shopping for its customers.

Key metrics for Sazze from this past Black Friday:

  • 2.5x higher traffic than Black Friday 2014
  • 4 million users, vs. typical day of 400K
  • 3 billion queries, of which ScaleArc cached 70%
  • 80% mobile traffic vs. typical 50%

"Black Friday is Sazze's Super Bowl in terms of website traffic and performance requirements," said Craig Thayer, vice president of technology, engineering and operations for Sazze. "We used to spend the holiday weekend troubleshooting database problems as traffic spiked on Black Friday. This year, we kept an eye on the systems, but we were able to spend the holiday with family because despite the massive traffic surge, we had no outages. The biggest help was ScaleArc, because the biggest problem has always been the database."

"ScaleArc is excited to be part of Sazze's big win this Black Friday," said ScaleArc CEO Justin Barney. "Sazze is like a lot of our customers, in that the database is the weakest link in their infrastructure for enabling continuous availability. Helping Sazze solve this critical problem is very satisfying, and we appreciate the trust that Sazze and all our customers place in us in having our software serve their most critical apps."

About ScaleArc

ScaleArc is the leading provider of database load balancing software that enables zero downtime for apps in a database environment. ScaleArc has enjoyed Gartner recognition as a Cool Vendor and as providing key technology in its IT Service Continuity Hype Cycle. The ScaleArc software enables an agile data tier, enhancing database performance, scalability, and security while providing new levels of real-time visibility for application environments, whether on premise or in the cloud. Learn more about ScaleArc, its customers, and partners at

ScaleArc and the ScaleArc logo are trademarks or registered trademarks of ScaleArc in the United States and other countries. All brand names, product names, or trademarks belong to their respective holders.

CONTACT: Tracey Parry (408) 306-9712Source: ScaleArc