Animal rights group PETA may've hit its hardest market: Hong Kong.
Decked out in scarlet lingerie and a Santa hat, senior PETA campaigner Ashley Fruno attracted plenty of curious glances while protesting outside a central Hong Kong Hermes store on Wednesday.
Fruno's, ahem, beef with Hermes? PETA, which stands for People for the Ethical Treatment of Animals, alleges the luxury goods brand buys crocodile leather for its famous Birkin handbags from farms that cruelly treat the reptiles.
Fruno may have expected a frosty reception.