In the latest bid to make its stores more convenient, Wal-Mart on Thursday is rolling out a new mobile payment solution, called Walmart Pay, that enables shoppers to check out at its stores via a quick three-step process.
Built as an add-on to the retailer's mobile app, shoppers first link their preferred payment method to their Walmart.com account. Options include paying via credit, debit, prepaid or Wal-Mart gift card. When customers arrive at the register, a QR code will pop up at the payment terminal.
From there, shoppers open the Wal-Mart app, enable their smartphone camera via the Walmart Pay option, and scan the unique QR code. That will trigger the retailer's app to process the payment.
Wal-Mart is billing the capability, which is made possible via a proprietary software upgrade on its point-of-sale systems, as the first time a retailer has offered this type of mobile payment solution.
"We're really working hard to create a seamless shopping experience," said Neil Ashe, president and CEO of global e-commerce at Wal-Mart.