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Cramer: I would eat lunch at Chipotle today

Chipotle can bounce back from its latest E. coli safety scare, said CNBC's Jim Cramer on Thursday.

"I think the loyalty remains strong. I think they made a very good case that they are going to be the cleanest and safest," he told CNBC's "Squawk on the Street." "That doesn't mean tomorrow something couldn't happen, but I believe them."

Shares of the burrito chain have been hard hit after health officials reported that 80 people had been sickened by norovirus linked to a Chipotle restaurant in Boston, in the latest wave of patrons who have fallen ill on the heels of another outbreak in the Northwestern United States.

That is in addition to a separate spate of E. coli infections in recent months that has sickened 52 people in nine states and forced the company to close some locations temporarily.

On Thursday, the company's founder and co-CEO Steve Ells apologized to patrons in an interview on NBC's "Today" program.

"If you look at the quality of our ingredients over time, we've made great strides in sourcing better-quality food: meats without antibiotics or growth hormones, more organics, more local and sustainably raised foods. This was a very unfortunate incident and I'm deeply sorry this happened, but the procedures we're putting in place today are so above industry norms, that we are going to be the safest place to eat," he said.

When asked if he would eat lunch at a Chipotle today, Cramer said he would.

Cramer said that there has been no pickup in traffic at competitor Qdoba in the wake of the news, according to a conference call by the chain's parent company, Jack-in-the-Box. He said it shows that consumers see natural and organic food as "more important than any short-term consideration."

"I think the country thinks they [Chipotle] are doing OK because this is an ethos, it's a cultural issue."

Disclosures: Jim Cramer's Charitable Trust does not own shares of Chipotle. However, it does own Jack-in-the-Box, the parent company of Qdoba.

— Reuters contributed to this report.