Taken together, those incidents could represent the beginning of a global backlash against Trump, the luxury brand — which includes everything from condos to golf courses to his daughter's fashion and accessories products. Already, branding experts say Trump's presidential campaign could be doing irreparable damage to Trump's brand.
Even the current residents of Trump's high rises in New York are divided over their home's controversial namesake.
"I cringed when we moved in here three years ago, so I definitely cringe now," said Julie Flannagan, standing outside the Trump Place apartments on Riverside Boulevard.
But her neighbor, Suzanne Mullen, disagreed. "I'm proud to live at Trump place, I think Donald Trump has done a brilliant job with building what he's built here, and I've been proud to know him, and his family, and I think he's a great American," she said.
Mike Jackson, a brand expert and chief marketing officer of Event Solutions International, said investors and developers in the process of doing new licensing deals to put Trump's name on hotels or golf courses may want to stall those until they see how the controversy plays out.
And that could significantly impact the value of the Trump brand: "I kind of look at the damage being 100 percent and maybe irreparable as we move forward," Jackson said. "Short term, I can't imagine that there are any developers out there that are negotiating now to hang the Trump name on their respective properties."