Trader Talk

Memories of a 50-year love affair with Frank Sinatra

Sinatra at 100

Frank Sinatra would be 100 years old on Dec. 12. What is it about Frank Sinatra's enduring appeal? How did this man sell an estimated 150 million albums worldwide?

It's not hard to figure out: It involved greatness: great talent, great taste, great attitude, great style.

And great swagger.

I first felt it when I was a kid. In 1967, at 11 years old, I went to the Hatboro Record Shop in Bucks County, Pennsylvania, and bought a 45 of "That's Life," Sinatra's ode to the ups and downs of a guy who is always striving to be on top:

"I've been a puppet, a pauper, a pirate, a poet, a pawn and a king,

I've been up and down and over and out and I know one thing ...

Each time I find myself flat on my face

I just pick myself up and get back in the race...

That's life!"