A new home shopping channel is set to hit cable next month, but don't expect to see sweaters, dresses or jewelry appearing on this particular network.
The new outlet is called GunTV, the first live hosted cable network dedicated to firearms, industry insights and safety education. GunTV will launch on January 20, and comes in the midst of a wrenching debate about gun violence in America.
According to their website, the network "hopes to engage more than 85 million outdoors men and women." GunTV declined to comment to CNBC, stating they are in pre-production stages.
However, the concept has already generated resistance from a few gun control advocates, while major cable providers like Time Warner and Verizon have stated publicly they have no plans to carry GunTV. So will women, who flock in droves to networks like QVC, go for the idea of a network that sells firearms?
He added: "If Gun TV does this well, and they tell women who are interested where they can get firearms training in a female friendly environment, address the concerns about safe storage in homes with kids and discuss in a non-threatening way the danger women face that men seldom face then I think that they can sell one heck of a lot of guns to women."
Kniffen stated there was a stereotype that women shy away from owning firearms. He argued that idea is changing, with more women buying guns for both personal protection, hunting and leisure.