Pension funds who are stable yield-lovers are quick to agree the principle has merit.
"I think as we move into the back end of this bull market companies that are able to demonstrate the ability to deliver growth and income are going to start to become very highly prized and very highly valued," said Tom Stevenson, Investment Director of Fidelity.
Stevenson had already been questioning the risks of chasing the technology boom.
"I've been here before, its 1998 all over again with the hope that is being placed on this sector and it's a function of living in secular stagnation, a low-growth world with so much hope being placed on the technology sector to innovate and drag us further, it feels like we are brewing up another 1999 (technology bust)," he said.
The history lessons abound with Aviate Global comparing GARY to investing in the 1960s and 1970s when the so called Nifty Fifty were the 50 large cap growth stocks to own and hold on the New York Stock Exchange.
"It's like a new Nifty Fifty - and the stocks that we have analysed still have a multiple that is half the value of the Nifty Fifty back in the day," said Campling.
Where does this leave the high growth FANG (Facebook, Netflix, Amazon and Google) and BAT (Baidu, Alibaba and Tencent) companies that have lived on the promise of high growth in a low growth, low return landscape?
"Be selective where you put money to work. There are still some big themes that continue in 2016, " said Campling.
"Netflix is overhyped, expensive and easily displaced by Amazon Prime. Facebook is a global platform company and will continue to work next year. Out of the Chinese names, Tencent will be the one that works," said Campling.
He also cites 2016 as a big year for virtual reality and semi-autonomus vehicles.
Investors are desperately in search of a theme for 2016, maybe GARY has arrived at the right time.
Karen Tso is an anchor on Squawk Box Europe. You can follow her on Twitter @cnbckaren.