HASBROUCK HEIGHTS, N.J., Dec. 18, 2015 (GLOBE NEWSWIRE) -- Demand Gen Report, producer of the upcoming 5th annual B2B Content2Conversion Conference, has announced the addition of Jeremy Skule, CMO, Nasdaq, to its expanding roster of speakers set to take the stage at The Fairmont Scottsdale Princess in February.
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Skule’s session, during which he will discuss how Nasdaq balances its brand equity with marketing innovation, is one of many featured presentations scheduled during the three-day educational and networking event. Other confirmed speakers include:
- International Bestselling Author David Meerman Scott
- Forrester Research Analyst Laura Ramos
- Author and Marketing Interactions CEO Ardath Albee
- TopRank Online Marketing CEO Lee Odden
- ANNUITAS CEO and Principal Carlos Hidalgo
- Executives from leading B2B brands, including Aptos, Corporate Visions, Glassdoor, Kaspersky Lab North America, SunGard, VMWare and many others.
Conference registrants are invited to attend all speaker sessions and to select agenda items from among two distinct yet integrated education tracks: The Demand Gen Summit (DGS), which will focus on the most effective tools, technologies and techniques for demand generation; and The Content Strategy Track (CST), which will zero in on how to develop comprehensive content marketing strategies.
“Today’s B2B marketing executive is not only responsible for executing and managing an ever-increasing amount of tactics and technologies, but also for identifying: which mix of them is right for their organization, how to constantly adapt to evolving environments, and how to balance out their team’s knowledge and skill set,” said Andrew Gaffney, President of G3 Communications, and Editorial Director of Demand Gen Report.
“We have carefully selected industry expert speakers to deliver real-world case studies, best practices and practical advice through sessions aligned with our demand gen and content strategy tracks."
B2B professionals interested in attending the conference or learning more should visit the Content2Conversion Registration Page. A current list of all scheduled keynote speakers can be viewed on the Content2Conversion Speakers Page.
About The 2016 B2B Content2Conversion Conference
Hosted by Demand Gen Report, the 2016 B2B Content2Conversion Conference is a multi-day educational event focused on strategies for mapping, developing and using content marketing to nurture B2B buyer relationships and enhance conversions. The event will be held February 15-17, 2016 at The Fairmont Scottsdale Princess in Scottsdale, Ariz.
About Demand Gen Report
Demand Gen Report (DGR), a division of G3 Communications, is a targeted online publication that spotlights the strategies and solutions that help B2B companies better align sales, marketing and disparate teams to support growth and drive revenue. DGR content and news coverage focuses on the sales and marketing tools and technologies that enable companies to better measure and manage multichannel demand generation efforts. Demand Gen Report is the only information source directly focused on this rapidly emerging business discipline.
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Source: Demand Gen Report