Foodie cities across the globe boast a wide range of speedy delivery apps catering to hungry residents but in Singapore, one of Asia's culinary centers, competition is just heating up.
On-demand meal delivery services by third-party firms have been a fixture in the global food-and-beverage industry for a while now, promising restaurants extra revenues without compromising table turnover rates. Even ridesharing start-up Uber has joined the booming industry, with this year's roll-out of UberEats across North America and Paris.
Singapore is a different story, however. Despite the roaring popularity of street cuisine and venues featuring Michelin-star chefs, the delivery market has been fairly quiet. Backed by Rocket Internet, start-up Foodpanda has enjoyed the title of industry leader with little competition since launching three years ago.
Branding itself as a marketplace for vendors ranging from fast food to casual dining, the service offers a variety of options regarding minimum orders, delivery fees and times in order to appeal to a wide base of customer preferences, explained Emma Heap, managing director at Foodpanda Singapore.
But new entrants could give the incumbent a run for its money.