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Softcup Reaches Project Dignity Goal 50,000 Menstrual Cups Donated

SAN DIEGO, Dec. 21, 2015 (GLOBE NEWSWIRE) -- Softcup is pleased to announce that through Project Dignity, 50,000 Softcup menstrual cups have been donated to women and girls in underserved countries.

Project Dignity, a buy-one, give-one program, was launched in October 2013 at the Clinton Global Initiative in New York City. The goal of the two-year program was to donate 50,000 Softcups to girls in emerging markets, primarily in Africa, to help keep them in school during their periods.

Softcup and program partner WomanCare Global (WCG) worked with non-profit groups, community outreach programs, healthcare providers and clinics in 16 different countries including: Cambodia, Ethiopia, Ghana, Haiti, Kenya, Madagascar, Malaysia, Morocco, Nigeria, Philippines, Rwanda, S. Africa, S. Sudan, Tanzania, Zambia and Zimbabwe.

"We cannot adequately express how excited we are to see Project Dignity reach its goal," said Softcup Global Brand Manager, Kaitlin Ball. "It's incredibly gratifying to see this campaign through and to work with WomanCare Global to empower girls to know their bodies, manage their well-being and to stay in school."

WomanCare Global Chief Medical Officer Dr. Kelly Culwell commented: "WCG is proud to be a part of Project Dignity because menstrual hygiene is a crucial aspect of health and well-being for women and girls globally. It is time to start taking menstruation seriously on an international level."

About Softcup

Softcup is a flexible cup that is worn internally, around the cervix to collect, rather than absorb, menstrual flow. It's hypo-allergenic and completely safe when used as directed. Learn more at http://softcup.com/.

About WomanCare Global

WomanCare Global is a global non-profit healthcare company founded in 2009, whose mission is to provide reproductive health solutions for women and girls around the world. Leveraging medical, social and commercial expertise, WCG has built a sustainable value chain that enables the reliable delivery of high-quality products and point of care services, resulting in more informed providers and more family planning options for women and girls. WCG's hybrid model redirects financial surplus achieved from sales in developed countries to under-served markets thereby eliminating economic and geographic barriers and increasing impact.

CONTACT: Kaitlin Ball +858-550-1900 ext. 113 kaitlin@evofem.comSource: Softcup