The force is strong with Disney and the new "Star Wars" franchise, and this is only set to flourish, according to one media analyst.
"They (Disney) are going to probably make, at the end of the day, on this first film alone worldwide, just box office in theaters, probably over $2 billion," Paul Dergarabedian, senior media analyst at Rentrak told CNBC Monday, adding that the "sky's the limit right now" for Disney.
"Star Wars: The Force Awakens" has already secured the best box office opening weekend ever domestically, with an estimated $238 million in the U.S.
Including international sales, the movie has generated $517 million so far. In box office history, only two films have grossed over $2 billion: Avatar ($2.8 billion) and Titanic ($2.19 billion).