Entrepreneur Asia: Power Players
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Big company on campus: 9 brands that get a college boost

The campus of Columbia University in New York City

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College students — cash strapped yet always hungry and plugged in — are a key demographic in the business plans of most retailers, food companies and technology operators. Whether as a core segment or a test audience, the 18-24 age group is a proving ground for brands looking to create brand loyalty — during their college years and beyond.

In different ways, the following nine companies have catered to this hot market segment, and have acknowledged publicly how the group helps boost their business.

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Whether cookies, burritos or mobile apps, these companies have made themselves nearly invaluable to students — and have been rewarded with the revenue that comes from tapping a ripe market for feeding students' needs.

By Drew Casey, special to CNBC.com

Published on 26 Dec 2015

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