SECAUCUS, N.J., Dec. 22, 2015 (GLOBE NEWSWIRE) -- Freshpet, Inc. (Nasdaq:FRPT) who transformed the pet food industry with the first fresh, refrigerated pet food available nationwide, has released its latest Viral video sensation in a new effort to give back to shelter and rescue pets just in time for the holiday season.
The video is a new take on Freshpet’s wildly successful Holiday Feast video featuring 13 dogs and 1 cat enjoying Christmas Dinner together. The “dogs with hands” video was an instant viral success and to date has garnered over 50 million views. Now, Freshpet is giving the Internet the sequel it has been begging for, this time with a few new surprises and just as much cheer. In “Santa’s Elves,” Freshpet offers a peak into the world of the North Pole, where 15 dogs and 3 cats work with human hands to make toys for kids and pets alike. And like last year, many of the pets featured in the video are available for adoption—with one noteworthy exception. Internet star Marnie the Dog joins the party this year as Santa’s Head Elf.
For Freshpet, the videos are an opportunity to showcase the loving personalities of the shelter dogs and cats involved. This year, Freshpet is spreading their mission to help shelter and rescue pets even further. For every share of the Santa’s Elves video, Freshpet will donate one meal to a shelter in need.
“We’re proud to give back to shelters and rescues all year long, and this holiday season we’re glad to be able to donate even more thanks to all of the pet parents sharing our video,” says Scott Morris, Freshpet, Inc. COO. “We are thrilled with the amount we’ll be donating so far and want to encourage everyone to give back to their local rescues and shelters.”
Freshpet recently checked in on social media to show fans the first food donation thanks to shares of Santa’s Elves. To donate a meal to a dog or cat in need, simply visit Freshpet.com/holiday and share the video on Twitter or Facebook before January 2, 2016.
Freshpet has a single-minded mission – to improve the lives of dogs and cats everywhere through the power of fresh, natural food. Packed with vitamins and proteins, Freshpet meals offer fresh meats, poultry, and vegetables farmed locally. The Freshpet Kitchens then thoughtfully prepare these natural ingredients and everyday essentials, cooking in small batches at lower temperatures to preserve key nutrients. That way, your pet gets the best. Our fresh, refrigerated meals and treats are kept cool from the moment they’re made until they arrive at Freshpet refrigerators in your local market.
Freshpet foods are available in select mass, grocery, natural food, club and pet specialty retailers across the United States and Canada. From the care we take to source our ingredients and make our food, to the moment it reaches your home, Freshpet’s integrity, transparency and social responsibility are the way we like to run our business. To learn more, visit www.freshpet.com.
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Contact: ICR Kellie Duffy Kellie.Duffy@icrinc.com 203-682-8244