Innovative New Gift Card Holders from American Greetings Enhance the Most-Popular Christmas Gifts

CLEVELAND, Dec. 22, 2015 (GLOBE NEWSWIRE) -- According to the National Retail Federation, gift cards continue to grow in popularity, with more than 30 percent of shoppers reporting that they have purchased gift cards this holiday season. Gift cards are useful, thoughtful and allow the lucky recipients to choose exactly what they want to purchase, so don't let them seem humdrum! Present your gift in a unique and exciting way with new Loony Loot™ and Turbo Button™ gift card holders from American Greetings.

The brand-new Loony Loot and Turbo Button gift card holders add an entertaining twist to Christmas gift-giving. Loony Loot is an innovative new line of musical gift card holders that features adorable fabric attachments and playful wishes guaranteed to turn that ordinary gift card into a boogie-tastic present. Open the card to hear a festive song play while the gift card inside moves and grooves. The Turbo Button collection is a cool new twist on our popular music and motion cards that feature a dancing character holding your gift card while you control the fun. Just open the card to get the party started and, when you're ready to accelerate the excitement push the turbo button again and again to speed up the sound and motion to hilarious effect.

"Loony Loot and Turbo Buttons gift card holders are perfect for wrapping the season's most-popular gifts!" said Carol Miller, vice president of corporate innovation at American Greetings. "Recipients will appreciate that you went the extra mile to bring joy, laughter and smiles to the presentation of your gift."

As an industry leader in greeting card inventions, American Greetings has introduced more than 150 new greeting card formats under the Inventions™ brand, offering the ultimate selection of exciting, new-to-the-world ways to celebrate birthdays and other happy occasions. Incorporating brand-new twists on technology in cards with carefully written copy and celebratory artwork, the combined effect is the perfect selection of greeting cards that are sure to surprise and delight any recipient. Continue the fun and spread the wow factor of our dynamic greeting card innovations by sharing your pictures, videos and messages on social platforms with the hashtag #BestCardEver.

Consumers can find Loony Loot™ and Turbo Buttons™ cards, in addition to a great selection of inspiring cards from American Greetings, at participating drug chains, grocery stores and mass retailers nationwide, as well as in American Greetings and Carlton Cards retail stores. Those who enjoy sending ecards can share American Greetings cards online from For more information on American Greetings, visit You can also follow American Greetings on Twitter, Facebook, American Greetings blog, YouTube, Pinterest, Google+ and Instagram.

About American Greetings Corporation

As a leader in meaningful connections, American Greetings Corporation is a creator and manufacturer of innovative social expression products that assist consumers in making the world a more thoughtful and caring place. Founded in 1906, the Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has one of the largest collections of greetings on the Web, including greeting cards available at and ecards available at In addition to its product lines, American Greetings also creates and licenses popular character brands through the AG Entertainment group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $2 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit

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CONTACT: Megan Baucco Assistant Manager, Marketing Communications 216.252.7300 ext. 2841

Source:American Greetings Corporation