Sequential Brands Group Announces New Handbag and Accessories Partner for Joe’s Jeans

NEW YORK, Dec. 22, 2015 (GLOBE NEWSWIRE) -- Sequential Brands Group, Inc. (Nasdaq:SQBG) (“Sequential” or the “Company”) announced today that it has signed a long-term licensing agreement with Showroom35 to design and manufacture handbags and small leather goods for its fashion brand Joe’s Jeans.

“This is an exciting time for Joe’s Jeans as we begin to tell the brand’s lifestyle story through new product extensions and activate our growth platform for 2016 and beyond,” said Jameel Spencer, Division President of Fashion & Entertainment at Sequential Brands Group.

A full collection of handcrafted leather handbags and small leather goods for women will launch in Fall 2016 at better department stores, Joe’s retail stores and online. The collection is positioned to retail between $138 to $288.

Brand founder and Creative Director Joe Dahan commented, “Adding another dimension to the brand experience has been something that our customers have come to expect and for the first time we are able to create a comprehensive collection to allow them to explore the Joe’s lifestyle.”

Terry McCormick, President of Showroom35, added, “We are thrilled to be expanding our partnership with Sequential and working closely with Joe Dahan to help bring his vision of a full-scale lifestyle collection for the Joe’s Jeans consumer to life.”

Founded in 2001, Joe’s® is a casual chic global lifestyle brand synonymous with classic, modernized wardrobe staples ranging from premium denim to handcrafted collection pieces, and from contemporary accessories to footwear. With over 12 years of influence in the fashion industry, Joe’s® has remained true to its DNA throughout its expansion, embracing fashion and innovation through the creation of a fully faceted line for men, women and kids. Joe’s® is available coast to coast at fine department stores and specialty boutiques in the USA and internationally throughout Europe, Asia, Canada and Latin America at stores such as Nordstrom’s, Harrods, Liberty, Galeries Lafayette, Le Bon Marché, Printemps and Tsum.

Joe’s Jeans was acquired by Sequential in September 2015.

About Sequential Brands Group, Inc.

Sequential Brands Group, Inc. (Nasdaq:SQBG) owns, promotes, markets, and licenses a portfolio of consumer brands in the fashion, home, active, and lifestyle categories. Sequential seeks to ensure that its brands continue to thrive and grow by employing strong brand management, design and marketing teams. Sequential has licensed and intends to license its brands in a variety of consumer categories to retailers, wholesalers and distributors in the United States and around the world. For more information, please visit Sequential’s website at: To inquire about licensing opportunities, please email:

About Trebbianno LLC/Showroom35

Trebbianno LLC d/b/a Showroom35 was founded by Tony Cheng and Terry McCormick in 1997. The company is a fashion leader for women’s accessories and promotional items. The brand portfolios include Botkier, Vince Camuto, BCBGeneration, Jessica Simpson, Lucky Brand, Louise et Cie, Cole Haan and Nicole Miller. Showroom35 products are distributed to department stores nationwide. Showroom35 has significant business with Saks 5th Avenue, Bloomingdales, Nordstrom, Macy’s, Lord & Taylor, Dillard’s and JCPenney.

Showroom35 recently entered into the beauty division, designing promotional items for the prestige beauty and fragrance industry. Promotional items are produced for brands such as Estee Lauder, Elizabeth Arden and Calvin Klein. Showroom35 has proven its ability to capture fashion trends within the handbag and jewelry categories and execute the designs of the highest quality aimed at specific price points. For additional information on Showroom35 please visit our website at

Media Inquiries Jaime Cassavechia, 212-518-4771 x108

Source:Sequential Brands Group