The latest installment in the "Star Wars" franchise not only smashed box-office records and burnished Disney's reputation as a media giant with a keen eye for acquisitions. The blockbuster also provided a fillip to the otherwise sluggish toy industry, analysts say.
Lightsabers, First Order Star Destroyer, and remote controlled Millennium Falcon Quads are some of the newest "Star Wars" toys to have hit the shelves this year as Disney released the first movie in a decade from the beloved franchise.
"Star Wars: The Force Awakens" has already secured the best box office opening weekend ever domestically, with an estimated $238 million in the U.S. Including international sales, the movie has generated $517 million so far. In box office history, only two films have grossed over $2 billion: Avatar ($2.8 billion) and Titanic ($2.19 billion).
Some experts think the popularity of this franchise, along with demand for its merchandise, might offer a small respite for traditional toys and games, which have been on the decline for years as children turn to digital means of entertainment.
Traditional toys comprise a broad category of items, including board games, action figures, dolls, puzzles, wooden toys, and even bulkier items such as bicycles and tricycles.