Shares of Nike rose to an intraday high of $136.39 on Wednesday after the company reported better-than-expected earnings.
The sports apparel maker said Tuesdsay its performance was boosted by a 20 percent jump in future orders.
CNBC's Jim Cramer said Wednesday that Nike has also found the perfect balance between its short- and long-term goals.
"They are the best at that [out] of any manufacturer in the world today," he said on "Squawk on the Street." "This is so impressive. These numbers are three, four times what anyone else is doing."
After setting the intraday high, Nike shares retreated. By late morning, the price was down about more than 1½ percent on the day. On the year, they have outperformed rival Under Armour, gaining over 35 percent to UA's 20 percent.