Despite a severe rout in the prices of most commodities, cocoa prices have rallied 13 percent this year, highlighting the popularity of chocolate in a market that is moving upscale.
Nowhere in Asia is this more pronounced than in Japan, where gift-giving is an essential part of the country's culture.
There, food giant Nestle SA is capitalizing on year-end festivities with a special edition of its popular Kit Kat bar made of edible gold leaves.
Handcrafted by an artisan in Ishikawa Prefecture in central Japan, just 500 of these dark chocolate bars will go on sale on December 29 for $16 each ahead of the New Year, an important holiday in Japan.
Nestle Japan's executive manager Alex Villela told CNBC that the inspiration for the product came from an ancient tradition of eating sweets and liquor containing gold on special occasions for good luck.
"New Year's eve in Japan is the time when families can finally have a break from hard work, get together...and also think of their best wishes for the coming year...Enjoying a very special Kit Kat made with gold is like wishing to have very good fortune for the next year," he said.