Mintel said there was scope to propel the growth further, with 41 percent of Britons saying they had not eaten game in the past six months but would be interested in doing so in the future. Fifty-six percent of game eaters believed it was healthier than other red meats, according to Mintel.
Overall, one in four Britons ate game in the last six months, predominantly venison, according to Mintel. Only 7 percent had eaten hare, rabbit, boar or pheasant and only 4 percent had consumed quail, partridge or guinea fowl in that period.
The British Deer Farms and Parks Association claims that venison is lower in fat than a skinned breast of chicken, high in iron and low in cholesterol and contains healthy Omega 3 fatty acids usually found in fish.
Tesco's "finest venison haunch with a bramble and shallot sauce" had sold out as of December 23. The New Zealand joint was on sale for £26.25, to serve four to five people.
By comparison, Tesco's "finest British free-range bronze Turkey butterfly joint with pork, apricot, cranberry and brand stuffing" will serve 10 and costs £35. This had also sold out as of December 23.
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