While parents may not recognize the name Dude Perfect, the chances are good their kids do.
The "trick shot" superstars have more than 7.8 million subscribers on YouTube and have amassed more than 1 billion views for their videos showing them making incredibly hard shots, like sinking a basketball into a moving basket from the top of a 500-foot tower. Now, in a move that may be a sign of things to come, Nerf is betting big that the online sensations will be able to pique kids' attention.
The Nerf Dude Perfect collection is slated to hit shelves this spring. The toy line hopes to make it easier for children to perform their own trick shots with coordinated targets, hoops and other equipment. It marks the first time parent company Hasbro will release a series with YouTube stars.
"We were trying to find new ways to connect with these kids," said Michael Ritchie, vice president of global brand strategy and marketing for Nerf. "We found there was a lot of synergies with what (Dude Perfect) was doing and what we're doing. They were showing a youthful exuberance and fun active play."