As the morning rain dripped in the garden outside, the yoga teacher Aparajita Jamwal got down on one knee, stretching the other leg behind her in a lunge known as the equestrian pose.
"Imagine you're a horse — you have a lovely mane flowing behind you — looking up towards the ceiling," Ms. Jamwal urged in a soothing voice. "Take two more breaths here." As she slid her body into a plank pose, the director yelled, "Cut!" and everyone took a five-minute break.
Rajshri Entertainment, the creator of this low-budget yoga instructional video, is one of the oldest players in India's film industry, known as Bollywood.
While Rajshri still makes and distributes movies at the cinema, it also produces 200 minutes of web-only video a day. The company says that the future lies in such straight-to-digital content, which it offers free to consumers on YouTube and similar services, paid for by advertising.
The 13-part series starring Ms. Jamwal, a brand development consultant who teaches yoga on the side, will be released in January on the Mind Body Soul channel that Rajshri has on YouTube.
Unlike in the United States — where tens of millions of people pay to subscribe to streaming services like Netflix and customers routinely buy digital movies and shows on iTunes and Amazon.com — free video is the norm in India. That makes it difficult for content creators and networks to profit from streaming and download services.