WILTON, Conn., Dec. 28, 2015 (GLOBE NEWSWIRE) -- The holidays are a time to share with family and friends, and our pets are no exception. Through Blue Buffalo’s (Nasdaq:BUFF) and the Helen Woodward Animal Center’s Home 4 the Holidays campaign, the company today announced that the initiative reached this year’s holiday goal of finding a forever home for one million deserving dogs and cats throughout the world. In celebration of the millionth pet adopted, an adopting family will be gifted with a one-year supply of Blue Buffalo products for their new pet, and the participating shelter will receive 2,500 pounds of food.
“Reaching our goal of finding homes for one million orphan pets is an extraordinary achievement and we’re so proud to be a part of this amazing program. I really couldn’t imagine a better holiday gift to those pets and the pet parents who love them,” said David Petrie, Vice President at Blue Buffalo. “It’s such a rewarding feeling to help give a second chance to so many animals that deserve a loving home."
The holiday season is the most popular time to bring home a new pet. And with so many homeless pets across the country, Blue Buffalo joined forces with the Helen Woodward Animal Center for their annual Home 4 the Holidays campaign. This three-month adoption drive was created not only to save the lives of one million orphaned pets, but also to raise awareness about the importance of animal adoption. Working with a network of more than 4,000 pet adoption agencies, shelters, and rescue groups, the Home 4 the Holidays campaign is making a significant impact on the population of homeless pets.
Having helped save the lives of more than 11 million pets since its inception in 1999, Blue Buffalo and the Helen Woodward Animal Center have created the largest pet adoption program on record. And with its mission of educating the public on the importance of adoption, this partnership continues to make a difference in the lives of shelter animals beyond the annual holiday drive.
“Words cannot begin to express how it warms my heart to think of one million orphan pets now enjoying their loving adoptive homes this holiday season as a result of the Blue Buffalo Home 4 the Holidays campaign,” said Mike Arms, President and CEO of the Helen Woodward Animal Center. “It is truly inspiring to see what can be accomplished with the support of this special partnership that has formed between our friends at Blue Buffalo and our thousands of participating animal organizations around the world.”
Like Blue Buffalo on Facebook or follow @BlueBuffalo on Twitter to meet the faces of the one millionth pet adoption – the pet and its brand new family – later this month. More information about the shelter involved in finding this pet a home will also be shared.
About Blue Buffalo
Blue Buffalo, based in Wilton, CT, is the nation's leading natural pet food company, and provides natural foods and treats for dogs and cats under its BLUE Life Protection Formula, BLUE Wilderness, BLUE Basics, BLUE Freedom and BLUE Natural Veterinary Diet lines. Paying tribute to its founding mission, the Company, through the Blue Buffalo Foundation for Cancer Research, is also a leading sponsor of pet cancer awareness and of critical studies of pet cancer, health, treatment and nutrition at top veterinary medical schools across the United States. For more information about Blue Buffalo, visit the Company’s website at www.BlueBuffalo.com.
About Helen Woodward Animal Center
Helen Woodward Animal Center is a private, non-profit organization where “people help animals and animals help people.” Founded in 1972 in Rancho Santa Fe, Calif., the Center provides services for more than 57,000 people and thousands of animals annually through adoptions, educational and therapeutic programs both onsite and throughout the community. Helen Woodward Animal Center is also the creator of the international Blue Buffalo Home 4 the Holidays pet adoption drive, the International Remember Me Thursday™ campaign and The Business of Saving Lives Workshops, teaching the business of saving lives to animal welfare leaders from around the world. For more information go to: www.animalcenter.org.
Source:Blue Buffalo Pet Products, Inc.