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Target begins gift card trade-in program

Adam Jeffery | CNBC

Stuck with gift cards you'll never use? Target is offering consumers a way out.

In a program quietly rolled out last month, the Minneapolis-based retailer will let customers trade in their unwanted cards for a Target gift card, according to the Star Tribune.

The trade-in program is a convenience play for Target: Consumers could likely get a better valuation on their old gift cards at sites like Cardpool.com, but in-store exchanges appeal to some customers, according to the report.

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"We know guests sometimes have unwanted or unused gift cards and [we] want to give them a convenient option to put those unused dollars toward shopping at Target," a Target spokeswoman told the Star Tribune.

Walmart stores, GameStop and Coinstar already offer similar programs, according to Consumerist.

See the Star Tribune's full report here.