Target begins gift card trade-in program

Adam Jeffery | CNBC

Stuck with gift cards you'll never use? Target is offering consumers a way out.

In a program quietly rolled out last month, the Minneapolis-based retailer will let customers trade in their unwanted cards for a Target gift card, according to the Star Tribune.

The trade-in program is a convenience play for Target: Consumers could likely get a better valuation on their old gift cards at sites like, but in-store exchanges appeal to some customers, according to the report.

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"We know guests sometimes have unwanted or unused gift cards and [we] want to give them a convenient option to put those unused dollars toward shopping at Target," a Target spokeswoman told the Star Tribune.

Walmart stores, GameStop and Coinstar already offer similar programs, according to Consumerist.

See the Star Tribune's full report here.

Gift cards are displayed for sale at a Kroger Co. store in Peoria, Illinois.
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