Stuck with gift cards you'll never use? Target is offering consumers a way out.
In a program quietly rolled out last month, the Minneapolis-based retailer will let customers trade in their unwanted cards for a Target gift card, according to the Star Tribune.
The trade-in program is a convenience play for Target: Consumers could likely get a better valuation on their old gift cards at sites like Cardpool.com, but in-store exchanges appeal to some customers, according to the report.
"We know guests sometimes have unwanted or unused gift cards and [we] want to give them a convenient option to put those unused dollars toward shopping at Target," a Target spokeswoman told the Star Tribune.