The International Consumer Electronics Show, known universally as CES, will be bigger than ever this year, expanding its Las Vegas footprint to 2.4 million square feet to swallow up 150,000 attendees for a glimpse into the future.
But unlike in many prior years, there's no single large overriding theme.
"It's actually hard to get excited about CES this year because there's no focus," said James McQuivey, analyst at Forrester.
"When you think back about some of the more legendary CES years — they were the years of the tablet like 2011, or the years of the e-reader, which was 2010 — those are years where everyone knew there was one big thing happening and you had to go see them. This year, there is no equivalent of that," he said.
Nevertheless, there are still some distinct themes this year: Products that highlight the so-called Internet of Things (IoT), the connected home, autos and virtual reality will all have a big presence.