By now, Uber is accustomed to billions with a B: The number appears in its frequent funding rounds and sky-high valuation. Now add to that the total rides the app has booked.
On Wednesday, Uber declared that a short trip in a Honda in London marked the company's one billionth since its inception in 2009. To celebrate, Uber is dipping into its multibillion-dollar kitty to reward the lucky ride pairing. The London passenger will receive a free year of Uber rides; the driver gets a vacation to any city worldwide in which Uber operates, courtesy of Uber (that's over 360 cities in 68 countries).
It's serendipitous that the ride happened in London, home to a recent Uber victory in an extended brawl with the local taxi industry (another thing to which Uber is accustomed). In October, a British High Court ruled that Uber was not operating in London outside the law.