One hair product start-up, Function of Beauty, lets consumers select from one of four hair types — straight, wavy, curly, or coily — and then choose their hair goals, which also vary. All told, there are 450 million possible combinations for consumers who want a specific look, the company's founder said.
"I saw a huge need in the beauty industry — and the hair-care sector, in particular — for products that were individually tailored to the needs of the customer," Zahir Dossa, one of the company's co-founders told CNBC.
Since its launch last month, the start-up raised $270,000 and was backed by the seed accelerator program Y Combinator with the hopes of shaking up the $400 billion hair-care industry.
"While we make money through the sales of personalized sets, our true goal is to develop lifelong relationships with our customers to constantly provide them with beauty products," Dossa said.