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Nathan’s Famous 50% Reduced Fat Beef Franks Resolve to Continue Delivering One-of-a-Kind Flavor in 2016

LISLE, Ill., Jan. 04, 2016 (GLOBE NEWSWIRE) -- Smithfield Foods, licensee of Nathan’s Famous pre-packaged hot dogs, is reminding consumers to celebrate the New Year in style by serving Nathan’s Famous 100% Beef Franks at all of your upcoming celebrations while hosting your family and friends.





A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/789d0aaa-c42f-4eed-b626-6f1ed9caa5bb

For those looking for all the flavor of Nathan’s Famous with half the fat, try Nathan’s Famous 50% Reduced Fat Beef Franks whenever the occasion calls for the one-of-a-kind Coney Island taste throughout the New Year.

“As we enter 2016, we want to remind our fans that Nathan’s Famous offers the great taste of our beef franks they know and love in a reduced-fat variety,” said Mike Paribello, Sr. Director of Marketing, Smithfield Foods. “Nathan’s Famous 50% Reduced Fat 100% Beef Franks can be a delicious part of this year’s New Year’s Resolutions.”

Consumers can visit the Nathan’s Famous Facebook page beginning today to download one of 100,000 coupons that will provide an immediate savings of $1.00 off a six-pack of the reduced-fat hot dogs.

The bun-length, skinless beef franks are made with lean beef and Nathan’s original seasonings, providing a healthier option for everyone to enjoy without sacrificing taste.

Nathan’s Famous 50% Reduced-Fat Beef Franks are available in grocers nationwide. To learn more about Nathan’s and its products, please visit www.nathansfamous.com.

About Nathan's Famous

Nathan's currently distributes its products in 50 states, the District of Columbia, Puerto Rico, the U.S. Virgin Islands, Guam, the Cayman Islands and nine foreign countries through its restaurant system, foodservice sales programs and product licensing activities. Nathan's was ranked #55 on the Forbes list of the Best Small Companies in America and was listed as the Best Small Company in New York State in October 2013. Last year, over 500 million Nathan's Famous hot dogs were sold. For additional information about Nathan's please visit our website at www.nathansfamous.com.

About Smithfield Foods

Smithfield Foods is a $15 billion global food company and the world's largest pork processor and hog producer. In the United States, the company is also the leader in numerous packaged meats categories with popular brands including Smithfield®, Eckrich®, Farmland®, Armour®, Cook's®, John Morrell®, Gwaltney®, Nathan's Famous®, Kretschmar®, Margherita®, Curly's®, Carando® and Healthy Ones®. Smithfield Foods is committed to providing good food in a responsible way and maintains robust animal care, community involvement, employee safety, environmental and food safety and quality programs. For more information, visit www.smithfieldfoods.com.

Contact: Chris Madigan Breaking Limits, LLC (203) 918.1652; cmadigan@breakinglimits.net

Source:Smithfield Foods