NEW YORK, N.Y., Jan. 5, 2016 (GLOBE NEWSWIRE) -- Tracx, the leading social business cloud, today announced a partnership with World Vision United States, a Christian humanitarian organization. The partnership is an expansion of an existing partnership between Tracx and World Vision Australia, in which the organization uses Tracx to improve online brand awareness. World Vision United States will use Tracx to surface deep and actionable global social insights, as well as prioritize proactive social engagement.
"We knew we needed to find an analytics solution that would help us better engage with our supporters worldwide – not only reactively, but even more importantly proactively," said Hazel Cobb, Manager of Social Media at World Vision. "We selected Tracx to help us make social insights conveniently actionable at a larger scale."
World Vision will use the Tracx social business cloud to find, target and leverage influencers, and to understand the entire online conversation happening around their organization. World Vision plans to connect with new audiences more accurately and nurture existing relationships, ultimately driving more people to charitable action for the greater good across the globe.
"We're very excited to partner with a humanitarian organization of World Vision's caliber, and to work with them in order to ensure that they are truly maximizing the potential of social media when it comes to driving individuals and organizations to action," said Matt Melnick, SVP Global Sales at Tracx. "We're honored to help World Vision continue to thrive as they provide aid to people in need in nearly 100 countries."
Tracx is the leading social business cloud empowering enterprises to build their brand, attract new customers, service existing ones and connect with other key audiences in the social-enabled world. The solution analyzes and refines mass amounts of geographic, demographic and psychographic data from across the social web to deliver deep insights into customers, competitors and influencers. It then makes those insights actionable through its contextually driven Social Recommendation Engine, enabling smarter interactions that deliver meaningful business results. The world's most respected and leading brands such as BMW, Kraft Foods, and Rolex rely on Tracx to identify and target audiences, improve planning, enhance monitoring and effectively engage consumers. Tracx is headquartered in New York City with offices in Tel Aviv and London. For more information, visit http://www.tracx.com.
About World Vision
World Vision is a Christian humanitarian organization dedicated to working with children, families, and their communities worldwide to reach their full potential by tackling the root causes of poverty and injustice. Working in nearly 100 countries around the world, World Vision serves all people, regardless of religion, race, ethnicity, or gender. To learn more, visit http://www.worldvision.org/.
CONTACT: Amy Inlow 203-829-5652Source: Tracx