New Age Electronics Brings Sencor’s Innovative and Stylish Small Home Appliances to the US Retail Channel

LAS VEGAS, Jan. 06, 2016 (GLOBE NEWSWIRE) -- (from 2016 International Consumer Electronics Show) New Age Electronics, a leading distributor of consumer electronics and gaming products and services and a division of SYNNEX Corporation (NYSE:SNX), announced today that it has signed an agreement with Sencor, a worldwide manufacturer of consumer electronics products, to distribute its small home appliances to the US retail channel. As its exclusive distributor, New Age Electronics brings an array of Sencor’s innovative and stylish smart kitchen scales, smart electric kettles, stand and food mixers, stick and hand blenders, electric toasters and vacuum cleaners to its extensive network of retailers across the US.

“New Age Electronics is excited to help Sencor expand their retail footprint and allow more consumers throughout the US to experience this world-renowned line of trendy small home appliances,” said Fred Towns, President, New Age Electronics. “Sencor’s products are fashionable and come in a variety of styles and colors, providing retailers with an exciting new assortment of small home appliances to fit the personal style of a wide range of consumers.”

Sencor’s small appliances combine leading technology and innovative design, delivering practical yet fashionable products that easily integrate into the consumer lifestyle. Their high-quality, affordable small appliances come with all accessories included and an extended warranty. Sencor appliances match the tone of any kitchen, beautifully harmonize with their surroundings and enhance the spaces of anyone who uses them. Sencor’s agreement with New Age Electronics includes an assortment of products in neutral colors, as well as its trendy pastel collection.

“We are very pleased that the US has become the next distribution market for Sencor brand products. Entry into the US market represents a challenge for us because it is marked by stiff competition, however, we believe that the combination of a strong distribution partner, our experience, and the unique collection of premium products with fresh European design will bring success. This product line offers exactly what discerning American customers demand in kitchen appliances – quality and functionality underscored by creative design at a reasonable price. The line comes in nine different shades and has received the prestigious Red Dot Award for outstanding design,” said Robert Šiml, Chief Commercial Officer International, Sencor.

The Sencor brand began in Japan in 1969. From the beginning, its main objective has been to offer high-quality, designer products for demanding customers. Currently, the Sencor brand is undergoing dynamic growth. Over the past five years, it has doubled its sales, and the number of markets it serves has expanded from 15 to 35. Sencor’s offerings in those countries currently comprise six groups: consumer electronics, household goods, automotive electronics, health and beauty products, kitchen appliances and office technology.

To learn more about the full offering of Sencor products available through New Age Electronics, call (800) 947-5974 or email To learn more about New Age Electronics, visit

About New Age Electronics
New Age Electronics, a division of SYNNEX Corporation (NYSE:SNX), is a sales and supply chain solutions innovator that provides consumer technology (CT) manufacturers with a broad offering of logistics, distribution and remanufactured services. Extensive experience in the CT industry and a customer-centric approach has made New Age Electronics the provider of choice. New Age Electronics distinguishes itself with efficient operations and relentless focus on customer satisfaction. Founded in 1988, New Age Electronics is headquartered in Carson, California. For more information about New Age Electronics, call (310) 549-0000, toll-free (888) 234-0300 or visit the company's website at

About SYNNEX Corporation
SYNNEX Corporation (NYSE:SNX), a Fortune 500 corporation, is a leading business process services company, optimizing supply chains and providing outsourced services focused on customer relationship management. SYNNEX distributes a broad range of information technology systems and products, and also provides systems design and integration solutions. Concentrix, a wholly-owned subsidiary of SYNNEX Corporation, offers a portfolio of strategic solutions and end-to-end business services around customer engagement strategy, process optimization, technology innovation, front and back-office automation and business transformation to clients in ten identified industry verticals. Founded in 1980, SYNNEX Corporation operates in 25 countries around the world. Additional information about SYNNEX may be found online at

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Media Contact Eliza Bostian Senior Account Executive, Hughes Agency For SYNNEX Corporation (864) 271-0718

Source:New Age Electronics