More than a third of U.S. adults are obese, according to the Centers for Disease Control and Prevention. That translates to a giant potential market for companies targeting the digital health market, which remains the driving force behind the explosive growth in wearables at the Consumer Electronics Show in 2016.
Combine health-consciousness with gadget novelty and fashionability, and you have the potential for a huge new market, one in the early stages of its growth.
"We're seeing an inflection point for wearables as a new growth category. Multiple devices and vendors rushed to the market and we're now moving beyond the novelty stage to substantive growth," RBC Capital Markets analyst Mark Sue wrote in a note on Thursday.