Italian fashion house Dolce and Gabbana are looking to the Islamic market by launching its first collection of headscarves and full-length robes for women.
The collection of hijabs and abayas were unveiled on website Style.com's Arabia homepage and feature a mixture of more modest, classic designs and flashes of print, lace and color.
Style.com's Managing Editor Caterina Minthe says the range uses "neutral hues—luxe black and sandy beige—while a sprinkling of abayas capture the Sicilian spirit of the house …with printed daisies, lemons and lush red roses."
"The abayas and hijabs come in sheer georgette and satin weave charmeuse fabrics and include copious lace details along hems. They also appear to feature a lightweight and dramatic drape, which makes this debut collection rife with special occasion overlays to be worn to celebrate the inimitable dolce vita that is distinct to us in the Arab world," Minthe continued.
One half of the fashion designer duo, Stefano Gabbana, posted snaps of the collection on his Instagram account with the #dgabaya hashtag but there is little else known about the clothing, what it might cost and when it will be launched.
D&G appear to be looking to capitalize on an increasingly fashion-conscious consumer in Islamic countries where women want to be stylish as well as staying within the boundaries of Islamic dress.
The reaction to the image on social media has been been broadly positive with users calling the collection "awesome" and thanking the designers for branching into the Islamic market.
Gabbana's followers were generally welcoming of the collection. For one, user ajataz said "Thank you, for this amazing collection. Every female Muslim appreciate this, and I can't thank you enough."
Another said, "Thank u sir... for this collection... i appreciate this.... Alhamdulillah, barakallah... finally there's someone who care about female aurat," The "aurat" refers to a woman's modesty and that certain parts of the body should be covered by clothing, according to Islam.
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