EMERYVILLE, Calif., Jan. 18, 2016 (GLOBE NEWSWIRE) -- Today, The Prosper Group, a fully integrated digital campaign and marketing firm, has named TubeMogul (NASDAQ:TUBE), a leading enterprise software platform for brand advertising, its video advertising partner for the 2016 campaign election cycle.
The agreement was finalized following a competitive review and selection process by the Prosper Group. Economic transparency, a user-friendly interface and pre-existing technical integrations providing the ability to leverage proprietary first-party data were key criteria evaluated in cementing the deal.
“TubeMogul’s platform is critical for any campaign looking to get the most powerful results from their TV and digital advertising budget,” said Kurt Luidhardt, Vice President and co-founder of The Prosper Group. “Partnering with TubeMogul gives us access to their efficient and cutting-edge platform, allowing us to put more ‘lead on the target’ for our clients. Their commitment to education empowers us to remain on the forefront of programmatic advertising technology. Ultimately, our clients can achieve results that will create a better future for our country.”
The Prosper Group will leverage TubeMogul’s software on a self-serve basis, representing a significant expansion of The Prosper Group’s programmatic capabilities. Specialists at The Prosper Group have already successfully completed TubeMogul’s standardized training curriculum, the TubeMogul Client Certification Program.
“The Prosper Group is pulling their own levers now, putting themselves in position to win in 2016 and beyond,” said Matthew Dybwad, Head of Political & Public Affairs, TubeMogul. “Prosper has been a pioneer in collecting and using data for smarter, more efficient targeting and now they have additional tools to leverage that data to persuade voters wherever they are.”
In addition to America Leads, the SuperPAC supporting Republican Presidential candidate Chris Christie, The Prosper Group represents a diverse array of political clientele, including candidates at the federal and state level, and the national campaign committees.
Advertising research firm Borrell Associates estimates that digital media will represent over $1 billion in ad spend in 2016. To learn about TubeMogul’s solutions for political advertisers, visit: http://www.politicalvideoads.com
TubeMogul (NASDAQ:TUBE) is an enterprise software company for brand advertising. By reducing complexity, improving transparency and leveraging real-time data, our platform enables advertisers to gain greater control of their global advertising spend and achieve their brand advertising objectives. TubeMogul was incorporated in 2007 and is based in Emeryville, California with operations in Kyiv, London, Mexico City, New York, Paris, Sao Paulo, Shanghai, Singapore, Sydney, Tokyo, Toronto and offices across the United States.
TubeMogul and the TubeMogul logo are trademarks or registered trademarks of TubeMogul, Inc. in the United States and other countries.
About The Prosper Group
The Prosper Group is a digital agency specializing in Conservative causes and political candidates. Prosper’s focus on targeting technology has empowered candidates running for State Rep or President to build donor files, identify supporters and persuade undecided voters. They are headquartered in Indianapolis, Indiana.
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