The remote control revolutionized how we watched TV—making channel surfing possible, allowing us to avoid commercials and forcing brands to work harder for our attention.
Today's remote control is far smarter and more interactive: the smartphone. No longer is the remote control used only to make life easier in the armchair, but it is used on-the-go to run your life. Are you reading this on your smartphone right now?
The proliferation of smartphone apps, and our willingness to use them to chat, bank, order dinner and even maintain a healthy lifestyle is not simply evolutionary, it's revolutionary.
As consumers, we now have the power to decide how pervasive smartphone technology is in our everyday lives.
The advent of the smartphone as remote control for our lives has resulted in behavior changes for consumers, and necessitates behavior changes for brands.