RHINEBECK, N.Y., Jan. 26, 2016 (GLOBE NEWSWIRE) -- Phoenix Marketing International's AirportXP (http://mobile-xp.com/#/airportxp/) mobile experience tool, which allows travelers to share their experience at the 250 busiest U.S. Airports, today revealed the U.S. airports with the best and worst ratings for food and beverage. According to travelers, Tampa International, Salt Lake City International and Minneapolis St. Paul International rise to the top in passenger satisfaction with food and beverage. The lowest scoring airports include Los Angeles International, Ronald Reagan Washington National and Honolulu International.
"Travelers, especially those that are in airports on a regular basis, are very discerning when it comes to the choices they have in food and beverage," said Scott Ludwigsen, Executive Vice President, Phoenix Marketing International Travel Research Group. "Our research tells us that airport officials need to be paying careful attention to the variety of food and beverage options, availability of food and beverage concessions post-security and the condition and cleanliness of food areas. All of these are determining factors for airport executives to be taking into consideration, as they strategize and plan food and beverage options."
Satisfaction was rated on a seven-point scale, with 1 being the least satisfied and 7 being the most satisfied. Percentages were calculated on the number of travelers that rated food and beverage at a 6 or 7.
Satisfaction percentages for the top three airports include:
- Tampa International – 76%
- Salt Lake City International – 75%
- Minneapolis St. Paul International – 72%
Satisfaction percentages for the bottom three airports include:
- Honolulu International – 45%
- Ronald Reagan Washington National – 50%
- Los Angeles International – 53%
Results are based on 88,326 food and beverage evaluations from July 1 thru December 31, 2015 at 30 U.S. large hub airports. AirportXP asks overall satisfaction on 9 different key touch points before drilling down into each one individually. These include: getting to the terminal, check-in experience, security checkpoint, terminal facilities, food and beverage, retail, gate area, baggage delivery, and leaving the terminal. The Federal Aviation Administration defines airport size - large, medium, small and non-hub, based on passenger volume.
For more information on the AirportXP product contact Marisa Katz (firstname.lastname@example.org).
mXP, powered by SessionM, is a suite of mobile products that include Phoenix Marketing International's best-in-class market research methods, vertical industry expertise, and advanced analytics. mXP products provide access to an extensive network of on-the-go consumers, sourced from 100+ million mobile device users and among a coalition of 1,500 integrated mobile apps. mXP provides marketers with insights quickly, acquiring more than 275,000 responses each day, allowing for accelerated delivery of decision-making information and answers to business critical questions.
Phoenix Marketing International will be speaking at The Quirks Event on February 24th @ 10:45 AM ET: Programmatic Research: Real-Time Consumer Insights at Scale that You Can Take Action on Now: http://bit.ly/1UMi6jr
CONTACT: Kristin Johnson, email@example.comSource:Phoenix Marketing International