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We're doing great in China: Coach's CEO

Coach CEO: Why we continue to grow in China

While some of Coach's competitors have claimed a decrease in demand from China, the handbag maker is pleased that it is seeing the Chinese consumer globally, Victor Luis, the company's CEO, told CNBC's "Closing Bell " on Tuesday.

"We've seen [Chinese demand] pick up in Europe, where we've seen tourist flows increase, as well as Japan; that has more than made up for the decrease in tourist flows we were experiencing in Hong Kong and Macau," he said.

For investors wondering if this success is a marker of macro conditions in China, Luis says this may just be a Coach story.

"The more traditional European brands are perhaps suffering a bit more," Luis he said. "We see ourselves taking shares from the traditional European luxury players."

Coach posted better-than-expected earnings Tuesday; it exceeded Zacks' analyst expectations by 4.6 percent. Its stock surged almost 10 percent on the day.

Despite beating estimates, the company's earnings per share fell 5.6 percent from last year's second quarter, according to Zacks.

"We've been on a journey to transform the brand and we're very pleased — obviously with the results that we've been showing — since that transformation began about two years ago," Luis told CNBC.