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Cherokee Global Brands Appoints Randi Spieker as Executive Vice President, Business Development

SHERMAN OAKS, Calif., Jan. 28, 2016 (GLOBE NEWSWIRE) -- Cherokee Global Brands (NASDAQ:CHKE), a global marketer of style-focused lifestyle brands, announced today the appointment of Randi Spieker as executive vice president, business development, reporting to Howard Siegel, Cherokee Global Brand’s president and chief operating officer, effective February 8, 2016. Ms. Spieker, an experienced business development and licensing executive, will directly manage the company’s expanding domestic licensing base to include its new U.S. wholesale and retail relationships.

Randi Spieker, Executive Vice President, Business Development


Cherokee® Family


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Henry Stupp, Cherokee Global Brands CEO, commented, “Randi’s broad industry relationships and expertise will contribute to the growth of the Cherokee branded business in the U.S. both through category expansion and new retail and wholesale partnerships. Her strong track record in licensing, brand management and consumer products will also prove invaluable as we grow our portfolio of global lifestyle brands and as we continue to expand our partnerships with best-in-class licensees.”

Ms. Spieker previously served as vice president of licensing and retail for Rovio Entertainment where she forged strong retail partnerships that focused on leveraging the company’s digital assets. Prior to Rovio, she played key roles at Hybrid/Jem, Mattel Consumer Products and Paramount Pictures Consumer Products.

About Cherokee Global Brands

Cherokee Global Brands is a global brand marketing platform that manages a growing portfolio of fashion and lifestyle brands including Cherokee®, Carole Little®, Tony Hawk® Signature Apparel and Hawk Brands®, Liz Lange®, Everyday California®, Sideout®, ále by Alessandra® and Flip Flop Shops®, a leading franchise retail chain, across multiple consumer product categories and retail tiers around the world. The Company currently maintains license and franchise agreements with leading retailers and manufacturers that span over 50 countries in 7,400 retail locations. Its retail, franchise and e-commerce platform partnerships include: Target Stores (U.S.), Kohl's (U.S.), Sears Canada (Canada), Walmart (Canada), Argos & Sports Direct (UK and Ireland), Flip Flop Shops® (US, Canada, Caribbean, Middle East and South Africa), RT-Mart (Peoples Republic of China), Pick 'n Pay (South Africa), Falabella (Chile, Peru and Colombia), Arvind Mills (India), Shufersal LTD. (Israel), Comercial Mexicana (Mexico), Nishimatsuya (Japan), Landmark Group's Max Stores (certain Middle East and North Africa countries), Reliance Trends Stores (India) and the TJX Companies (U.S., Canada and Europe).

Statements included within this news release may contain forward-looking statements for purposes of the safe harbor provided by the Private Securities Litigation Reform Act of 1995. When used, the words "anticipates," "believes," "expects," "may," "should," and similar expressions are intended to identify such forward-looking statements. Forward-looking statements included in this press release (including, without limitation, express or implied statements regarding potential future business development) involve known and unknown risk and uncertainties that may cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such risks and uncertainties, include, but are not limited to, the effect of global economic conditions, the financial condition of the apparel and retail industry, adverse changes in licensee or consumer acceptance of products bearing the Company's brands, the ability and/or commitment of the Company's licensees to design, manufacture and market Cherokee, Liz Lange, Completely Me, Tony Hawk and Hawk Brands, Sideout, Everyday California and Carole Little branded products, the Company's dependence on Target for most of the Company's revenues and the Company's dependence on its key management personnel. The risks included here are not exhaustive. A further list and description of these risks, uncertainties and other matters can be found in the Company's Annual Report on Form 10-K for Fiscal Year 2015, and in its periodic reports on Forms 10-Q and 8-K. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. The Company disclaims any intent or obligation to update any of the forward-looking statements contained herein to reflect future events and developments.


Investor Contact: Cherokee Global Brands Jason Boling, CFO 818-908-9868 Addo Communications Patricia Nir 310-829-5400 Licensing information: Cherokee Global Brands Mark Nawrocki, Executive Vice President Global Business Development (818) 908-9868 x315 Media Requests for Cherokee Global Brands: Orsi Public Relations Janet Orsi (323) 874-4073

Source: CHEROKEE