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Boots changes prices after accusations of sexism

Boots store
Source: Walgreen's

U.K. drug store Boots has bowed to pressure and cut the prices on some of its products after it emerged it was charging women more than men for similar products.

An online petition started two weeks ago raised awareness of the price discrepancy between some of Boots' products. An eye cream for men cost £7.29 ($10.56) but the same product advertised to women cost £9.99 ($14.47). Meanwhile, a pack of 10 disposable razors for men cost £1.49, but a pack of eight razors for women costs £2.29.

The petition calling for Boots to review its pricing policy was signed by more than 40,000 people. Boots, part of the U.S. retail group Walgreens Boots Alliance, is one of the largest health and beauty retailers in the U.K. with more than 2,500 stores across the country.


In a public statement this week, Boots said it conducted a review after the issue was brought to light and has taken action to correct the prices of its own-brand products. It also said it would speak to its suppliers and ask them to conduct a similar review of their brands.

"At Boots UK, we have never operated a pricing system that discriminates against women so we were surprised and disappointed to see recent examples in the press that did not reflect our own standards," Boots said in the statement.

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