Beyond the end zone this Super Bowl 50, food franchise businesses will also be gearing up for big competition this game day weekend.
While NFL players are waiting to see their hard work and prep payoff, Wing Zone franchise co-owner Matthew Licht on Long Island, New York, will attempt to break his own record on chicken wing sales.
Licht has two franchise locations on Long Island, and last year sold just under 50,000 chicken wings on Super Bowl Sunday alone. This year, he's hoping to top that number. His two stores were also ranked the best Wing Zone sellers on Super Bowl Sunday last year.
"The goal for this year is to get our hourly volume above $4,000, which we missed by, like, $50 last year," Licht said. "During one hour we did, like, $3,900," he said.
Beyond sales on game day, workers at both locations had racked up just under $16,000 in pre-orders for the weekend — and counting. Licht has 4,000 pounds of wings in the cooler.