Minneapolis Cakery Battles It Out On Restaurant Startup

MENLO PARK, Calif., Feb. 4, 2016 (GLOBE NEWSWIRE) -- Minneapolis's Nicollet Avenue cakery and kitchen, the Copper Hen, will be featured on tonight's CNBC's reality show Restaurant Startup at 10pm est/pst.

Joe Bastianich, and Tim Love, stars of the series are well-known restaurateurs, entrepreneurs and public personalities. They are putting their money, skills and smarts behind backing fresh, breakout restaurant ideas.

Each episode features two teams battling it out for a chance to get the keys to an L.A. restaurant, 36 hours, and $7,500. Once winners move on the to "Pop-Up" restaurant round, they must develop a branding campaign and write a detailed business plan to get backing and win.

"Restaurant start-up was a great experience for us. We learned a lot from established restaurateurs. The biggest thing we learned was how to create a restaurant that appealed to guests from start to finish," said owner Chris Bjorling.

The Copper Hen is a local favorite rapidly growing in popularity. Recently they expanded online to sell eGift Cards online using Yiftee.com. According to Chris Bjorling "We're very excited about partnering with Yiftee. Its very cool and easy to use. And we love their promotions. From the restaurant viewpoint we feel well supported by Yiftee."

Yiftee is equally excited about partnering with the Cooper Hen. "We are thrilled to be working with Chris and his team at one of the top restaurants in the hot, competitive Minneapolis/ST Paul food scene. Having won USA Today's 2016 Reader's Choice award for the Best Local Food Scene we know Minneapolis is a dynamic, thriving foodie's hot spot and we are eager to be a part of it.

About Yiftee

Yiftee (Yiftee.com) is the award winning no hassle gift card solution with no special technology or POS integration, no revenue-share, no discounting, and no special accounting. Merchants gain additional sales, foot traffic, and an eGifting capability like big retailers. Consumers, corporations, and merchants use the Yiftee mobile and online app to send thoughtful, unexpected gifts via Twitter®, email, and text. Recipients pick up their Yiftee gifts using their smartphone at their favorite local restaurants and shops, driving profitable business to those merchants. Twitter: @Yiftee. Facebook: www.facebook.com/yiftee. Send a Yiftee from any of Yiftee's 50,000+ local merchants and national brands.

A photo accompanying this release is available at: http://www.globenewswire.com/newsroom/prs/?pkgid=38796

CONTACT: Jason Wade Yiftee Merchant Marketing jason@yiftee.com 321.946.5569

Source: Yiftee