NEW YORK, Feb. 04, 2016 (GLOBE NEWSWIRE) -- Taboola®, the leading global discovery platform, today announced a partnership with Criteo (NASDAQ:CRTO), the performance marketing technology company. The collaboration will bring Criteo’s advertiser partners onto the largest content discovery platform in the world, as announced in comScore’s October 2015 Distributed Content Report, reaching over 750 million global users.
This marks the first time that top online retailers can reach highly-engaged audiences at scale, through native placements on premium publisher websites. Taboola and Criteo will be utilizing advanced personalization data to match the most relevant product recommendations to the right people at the right time. The global partnership has already generated results for advertisers in the United States, United Kingdom, France, Germany, Canada, and Brazil.
“Finding new advertising opportunities to enable our clients to generate incremental sales is fundamental for Criteo,” said Jonathan Wolf, Chief Product Officer at Criteo. “Our partnership with Taboola enables our advertisers to do just that via new native ad placements and we are excited by the results we are already seeing.”
With roots in online video recommendations, Taboola has expanded the scope of its discovery platform to connect people with all kinds of relevant information, including articles, slideshows, apps, products, and services. Last month, as part of a new strategic partnership with Microsoft, Taboola announced plans to recommend Windows apps and products to relevant MSN users.
“In our multi-decade journey to build a new category called ‘discovery,’ our partnership with Criteo is a major step towards connecting people with relevant products and services they may like,” said Adam Singolda, Founder and CEO at Taboola. “Personalization has become a key differentiator in enabling marketers to break through the noise and engage with consumers, and we look forward to our ongoing collaboration with such a leading company in the space like Criteo.”
Taboola’s predictive technology analyzes hundreds of real-time signals (including device type, geography, referral source, and more) to deliver highly-personalized recommendations, matching users with the top handful of items they are mostly likely to be interested in consuming next.
Taboola is the leading discovery platform, serving over 300 billion recommendations to over 750 million unique visitors every month on some of the Web’s most innovative publisher sites, including USA TODAY, Business Insider, Chicago Tribune, and The Weather Channel. Headquartered in New York City, Taboola also has offices in Los Angeles, London, Tel Aviv, New Delhi, São Paulo, and Bangkok. Publishers, marketers, and agencies leverage Taboola to retain users on their sites, monetize their traffic, and distribute their content to drive high-quality audiences. Learn more at www.taboola.com and follow @taboola on Twitter.
Criteo delivers personalized performance marketing at an extensive scale. Measuring return on post-click sales, Criteo makes ROI transparent and easy to measure. Criteo has over 1,700 employees in 27 offices across the Americas, EMEA and Asia-Pacific, serving over 9,200 advertisers worldwide with direct relationships with over 11,000 publishers.