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Big brands go ape for Chinese New Year, with mixed success

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Every year global brands unveil limited-edition products for the Chinese, or Lunar, New Year in hopes of tapping the growing purchasing power of Chinese consumers. This year, as ever, some of the glossy products were hits, and others were big misses.

Falling on February 8th, the week-long celebrations ring in the Year of the Fire Monkey, a zodiac sign known for its ambitious and adventurous traits.

But some of the monkey motifs were a step too far.

Branded "ugly" on Weibo, China's version of Twitter, some designs revived concerns that foreign companies did not understand Chinese culture and traditions.

Click ahead to draw your own conclusions on some of the most notable New Year-themed products.

Posted on January 4, 2016. By CNBC.com's Nyshka Chandran.

Wang Qisheng | Xinhua | Getty Images