Would you want to experience what it is like to be on the field during the Super Bowl? Soon you may be able to do just that. Thanks to advances in virtual reality, sports fans can hit the field and feel as though they're right in the game.
Start-ups such as NextVR have developed software to capture and deliver live virtual reality sporting events and concerts to viewers in broadcast quality. The platform will be available on all of the major headset displays, including those by Samsung, Oculus, Sony, HTC and others.
"You see a map of the whole arena and you literally can teleport yourself around to different locations," said NextVR co-founder DJ Roller. "One minute you're sitting at the 50-yard line, the next minute you may decide to go stand in the end zone or on the line of scrimmage. Those are all the things you can do with virtual reality."
NextVR had a deal with the NFL this season to capture three football games. The company has a booth at the NFL Experience at the Super Bowl so fans can watch these games from different camera angles in VR.
NextVR is still in the experimental phase with the NFL, but the NBA has been aggressive about adopting the technology. In October last year, NextVR and Turner Sports were the first to live stream a major sporting event using virtual reality.
Those with VR headsets had their own courtside seats to the opening night game between the 2015 NBA Champion Golden State Warriors and the New Orleans Pelicans. NextVR has also live streamed a boxing match and a CNN Democratic presidential debate.
"This is a whole new medium," said Roller. "You may still watch a game on television or even go to the game, but this gives you experience beyond that — experiences you've never had before, which is the feeling of being there."
Virtual reality live event streaming could become a $4.1 billion market and reach 95 million users by 2025 according to a Goldman Sachs report released in January.
Big names in sports and entertainment have taken notice. NextVR recently raised nearly $31 million from investors like Time Warner, Peter Guber, co-owner of the Golden State Warriors and the Los Angeles Dodgers, the Madison Square Garden Co. and Comcast Ventures.
—CNBC's Josh Lipton and Megan Hawkins contributed to this report.
Disclosure: CNBC parent Comcast is an investor in NextVR.