Super Bowl

Pizza Hut sets a record with Super Bowl sales

Pizza Hut’s Super Bowl sales hit a record
Pizza Hut’s Super Bowl sales hit a record

If you watched the Super Bowl on Sunday, your beer and chicken wings might have been accompanied by a slice — or two — of pizza.

An estimated 48 million Americans order take-out or delivery for each Super Bowl, according to the National Restaurant Association, and, for some, pizza's on the menu.

Pizza Hut sold nearly $12 million in food across digital platforms alone during Super Bowl Sunday, setting a single-day digital sales record — up from around $10 million from 2015's Super Bowl.

Although Pizza Hut did not disclose the full sales numbers for Super Bowl Sunday, a spokesman noted that digital sales usually account for about half of overall sales for the chain.

"Throughout the history of our company we have always demonstrated that we will make the improvements needed for our customers first, then our business," said Jeff Fox, chief brand and concept officer for Pizza Hut, in a statement.

The fast food chain said that more than 60 percent of the online orders were placed via mobile Web browsers or through its app. In fact, nearly $1 million in sales came directly from the iPhone app, according to the company.

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Ordering pizzas online is getting to be big business, and Pizza Hut has stiff competition. Domino's has been utilizing its online pizza tracker for some time and pulled out all the stops this Super Bowl by partnering with Amazon.

Dominoes offered customers a chance to order delivery using the Amazon Echo just in time for Super Bowl 50.

Of course, there is also the competition for Super Bowl finger food.

Americans were set to eat 1.3 billion chicken wings over Super Bowl weekend, according to the National Chicken Council. That's up 3 percent, or more than 37 million wings, from last year's game. An estimated 75 percent of wings eaten will come from restaurants.

That's a lot of chicken.

Correction: Nearly $1 million in Pizza Hut sales came from the iPhone app. An earlier version misstated the origin of the sales.