There's long been friendly competition on the eve of the Chinese New Year, as children vie for the most red packets, or hongbao. Now, kids need gaming skills to snare more cash, as tech giants compete to snare the huge e-hongbao market.
WeChat, the mobile chat app owned by China's Tencent, revolutionized hongbao - the red packets, or envelopes, that senior family members stuff with "lucky money" and present to junior relatives - in 2014 when it introduced a digital money-transfer feature called e-hongbao.
Users can transfer cash from debit cards linked to their WeChat accounts to a number of digital red packets, or e-hongbao. The packets are sent via WeChat to recipients, who must press an "open" button to get the money. The amount of money in each red packet is generated randomly on a "first come, first served" basis.
"My friends, colleagues and even parents are all exchanging e-hongbao," said 24-year-old Zhenni Li. "Hongbao is no longer just given from the senior to junior family members."