Las Vegas is in the red this week, and that's a good thing. Red is covering the strip from north to south. It is the color of joy and good luck in Chinese culture, and this week marks the beginning of the Chinese New Year. In this case, it's the "Year of the Monkey."
A town famous for monkey business is hoping fortune will shine on it. The Chinese New Year is the third or fourth most important event on the calendar for Las Vegas, behind the Super Bowl, the "domestic" New Year (Jan. 1), and possibly the Consumer Electronics Show.
"It is a big deal to the bottom line (with) the right guests, hopefully," said MGM Resorts President Bill Hornbuckle.