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Vegas hoping for year of 'monkey' business

Las Vegas is in the red this week, and that's a good thing. Red is covering the strip from north to south. It is the color of joy and good luck in Chinese culture, and this week marks the beginning of the Chinese New Year. In this case, it's the "Year of the Monkey."

A town famous for monkey business is hoping fortune will shine on it. The Chinese New Year is the third or fourth most important event on the calendar for Las Vegas, behind the Super Bowl, the "domestic" New Year (Jan. 1), and possibly the Consumer Electronics Show.

"It is a big deal to the bottom line (with) the right guests, hopefully," said MGM Resorts President Bill Hornbuckle.

Year of Monkey celebrations kick off in Las Vegas.
Jill Silvestri | CNBC
Year of Monkey celebrations kick off in Las Vegas.

By "the right guests," he means high rollers. Traditionally, the game of choice for mainland Chinese tourists has been baccarat, but as the economy back home slowed, and as a government corruption crackdown drove gaming revenues in Macau down 35 percent, the ripple effects made it across the Pacific to Las Vegas.

Baccarat revenues in Nevada were down 14 percent in 2015 to $1.3 billion. Bill Lerner, principal at Union Gaming Securities, doesn't think we've seen a bottom yet. "I suspect we'll see some modest declines," Lerner said of this month. "We will continue to see declines, but I characterize it as less bad."


That's not to say Las Vegas is declining. Overall gaming revenues are growing a little, and the city had a record 42 million visitors in 2015. Low gas prices in California are fueling visits from its largest market, and Lerner said a lack of new room capacity has many resorts on weekends nearing 100 percent occupancy.

Hornbuckle said MGM Resorts' convention business remains strong, at least for now. A T-Mobile Arena it's building with AEG will open April 6, ushering in a new era of entertainment — and possibly bring in an NHL franchise.


Year of the Monkey celebrations kick off at the Venetian in Las Vegas.
Jill Silvestri | CNBC
Year of the Monkey celebrations kick off at the Venetian in Las Vegas.

As for the Chinese New Year, "Overall, I think we are going to be flat," Hornbuckle said. He pointed out that problems in China do not necessarily impact Chinese living in Indonesia, Singapore, Canada or Chinese Americans. "I'll bet you about a third of our guests will be domestic in some way, shape or form."

Lerner said it's hard to measure how many visitors are coming to Las Vegas from China since there are no direct flights to and from Asia except for Seoul, so all Chinese tourists come to Vegas through another city. Still, he suspects they account for 5 to 10 percent of revenues. "We think something like 65 percent or 70 percent of all Chinese inbound volume to the U.S. has Las Vegas on their itinerary," Lerner said, "and most of that is not to gamble in a notable way."

While they may gamble less, he thinks they may be spending more on retail, hotels, food and entertainment.

Year of the Monkey celebrations at the Venetian Hotel in Las Vegas.
Jill Silvestri | CNBC
Year of the Monkey celebrations at the Venetian Hotel in Las Vegas.

"This is a nice place to stay, has good food, and we enjoy staying here," said Steven Chin, who drove up from Los Angeles to celebrate the new year at the Bellagio with relatives from Chicago and Hong Kong. His sister-in-law, Lily Lin, agreed: "Las Vegas, I think, has diversified entertainment for all ages."

Not far away from them, inside the conservatory, tourists took pictures of the decorations, like the floral covered monkeys evocative of a Rose Bowl Parade float. Those taking selfies included Diana Lin and Eunice Won. "We love to gamble, we love to eat, and we love to spend time with family," said Lin, who admitted they've spent all their "red envelope money" at the gaming tables. "We've been getting good luck so far," said Won.