This start-up is planting a new smart garden for those looking to cultivate their green thumbs year-round. And it says users can grow anything from basil to pot right from the kitchen counter — no soil required.
"It typically costs around $1,000 to do an indoor grow setup, and we are making a garden system that is easier to use, more affordable and more manageable," ROOT co-founders Brielle Pettinelli and Eric De Feo told CNBC.
The two met in grad school while working on their degrees in product design. Their focus was to create products to better connect people to their food sources.