Free Sunglass Promotion From Leading Italian Manufacturer Rudy Project Turns Consumer Heads

DENVER, Feb. 10, 2016 (GLOBE NEWSWIRE) -- Rudy Project, Italian craftsmen well known for their performance sunglasses and cycling helmets, have launched a new industry leading consumer promotion aimed at boosting awareness of the company’s street shades. With their new Free Casual Sunglass Offer, anyone shopping on their consumer website at www.e-rudy.com, will automatically receive a free pair of Rudy’s all-time most popular casual sunglasses, the Spinhawk ($175 value), when their cart total exceeds $250. No tricks, no extra shipping, absolutely free.



A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/f193e0dd-e4ac-4364-9c13-5a9241752026

“Anyone who doesn’t take advantage of this incredible promotion must be crazy or simply doesn’t get how extraordinary this offer is,” said Paul Craig, President and Co-Founder of Rudy Project North America. “Our twelve amazing casual eyewear models have been a sleeper in our product line for years. As a company we thought, what better way to introduce consumers to this collection than to give them one for free! It’s a big investment for Rudy Project who is considered by many to be the ‘David’ in a land of giant corporate sunglass ‘Goliaths.’”

The Free Casual Sunglass Offer has no gimmicks or hidden fees, and it is as simple as it sounds. Once your shopping cart on e-rudy.com hits $250, a free Spinhawk sunglass is automatically added to your order. This offer does not exclude any items, so consumers can choose from Rudy Project’s variety of helmets, sunglasses, prescription eyewear, award-winning bags, and other high-quality performance equipment.

“Most people know we make some of the world’s most technologically advanced and cool performance eyewear and helmets,” Craig stated. “Rudy Project’s reign as the #1 Most Worn Triathlon Helmet during the World Championships in Kona for the last five years says it all. Our sunglasses are the top choice for over 100,000 athletes, UCI Pro Cycling teams, and members from USRowing, USA Triathlon, the Race Across America and countless more. We just haven’t had a breakthrough opportunity telling the world about our casual collection, until now. This campaign aims to show everyone that Rudy Project strives for quality in everything we do, and what better way than to literally put the product in their hands. Customer satisfaction and quality Italian craftsmanship is what defines Rudy Project and separates us from all other sunglass, prescription glasses and helmet manufacturers. It’s in our DNA.”

As Rudy Project’s #1 selling casual sunglass, the Spinhawk is a work of art, design, and ergonomics. It has classic aesthetic lines and symmetry that draws on Rudy Project’s 30 year heritage, and best of all, it comes with Rudy’s Lifetime Lens Warranty and three year frame warranty. Every few weeks consumers can look forward to a new promotional Spinhawk model, so athletes who frequently buy can experience a variety of looks and styles.

Head to www.e-rudy.com now to see the offer &
get your Free Spinhawk sunglasses.

About Rudy Project
Performance Italian Sunglasses, Helmets, Goggles + Rx/Prescription Eyewear Solutions • Unbreakable ImpactX-2 Lenses • Designed + Crafted in Italy for over 30 years • Family Owned Since 1985 • #1 Most-Worn Aero / TT Helmet at the IRONMAN World Championships in Kona, Hawaii for the last five consecutive years • #1 Gold Medal Winner in Winter Olympics (Torino). • Over 100,000 sponsored athletes and ambassadors • Replacement Lens Guarantee, even against scratches • www.e-rudy.com

Media Contacts: Devin Johnson - djohnson@gorace.pro Riley Lantz – rlantz@gorace.pro

Source:Rudy Project