Fenway Sports Group (FSG), the owners of one of the world's most famous soccer clubs, have apologized to fans after protests erupted over a proposed increase in ticket prices.
Last weekend thousands of fans of Liverpool Football Club staged a 77th minute walkout during a home game against Sunderland.
Supporters used the walkout to demonstrate their anger at the club's proposal to increase some match tickets to £77 ($111) for the 2016-17 season, at a time when top English football clubs are set to benefit from a record £5.136 billion television deal.
In a statement released on the Liverpool website on Wednesday, principal owner John W Henry, chairman Tom Werner, and president Mike Gordon apologized for "the distress caused by our ticket pricing plan for the 2016-17 season."
"The three of us have been particularly troubled by the perception that we don't care about our supporters, that we are greedy, and that we are attempting to extract personal profits at the club's expense," the statement continued. "Quite the opposite is true."
As well as owning Liverpool, Fenway Sports Group's portfolio of companies also includes the Boston Red Sox.
Ticket prices for matches in England's top league are becoming an increasingly emotive issue, with many fans feeling priced out of their teams' games.